Sephora competes in the Subscription Service by launching, Play! by Sephora

Play! by Sephora Subscription Service


Yes Sephora Fans, you heard me correct! Sephora is getting into the subscription box business. Those who are Sephora addicts are gonna love this service, but I personally think this is a smart move on the part of the chain because it gives those, who would be reluctant to purchase the high-end products, an opportunity to enjoy these brands at a fraction of the cost.

Pricing the subscription at $10 for five products a month, has Sephora attempting to position itself against its major competitors Birchbox and Ipsy. Birchbox maybe the top rated subscription, but Sephora has the upper hand of being owned by LVMH Moët Hennessy Louis Vuitton, already having international locations, and its rewards program for its loyal customers, which I am a member of. I am sure the retailer should see success in this venture.

Play! by Sephora will  launch in a limited marketing campaign in select cities this September before its nationwide debut in 2016. The subscription service will offer five "full-size" prestige products a month based on a theme like essentials or dewy skin, delivered to the customer's door, often with sample-size items and Spotify playlists. With benefits like this, beauty lovers everywhere will have the option of more than one subscription service.

Sephora will have a way to go to toppling Birchbox off the top spot, but Play! by Sephora at $10 a month, and you can get the best of Sephora at your door, I think this venture is definitely heading in the right direction for claiming the throne.

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Thanks Loves!

The Honey

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